Bringing AI to Purium · Tracie Fujikane

The Idea

Built for the person, not the technology.

I have led a Purium organization for thirteen years, and none of this was built for my own team alone. Renew is the company's convention, so that ballroom held Brand Partners from across the whole organization, and what I presented there was taken up across the board.

Most people in that room had to sign up for ChatGPT before they could follow along. Not switch tools, not learn a better prompt: create an account. You cannot hand a blank chat window to someone who signed up an hour ago and call it enablement.

So every tool here hides the AI. A partner writes a letter and receives daily encouragement, crafts a story with compliance already woven in, or makes a link that works, and never sees a prompt. Purium's corporate office got the same treatment: I taught the staff and installed skills so the work would hold its shape, and their team has been publishing the company blog without me ever since.

250

In the room
at Renew 2025

1,192

Conversations
with the tools

3

Tools built
for the team

2

Sessions documented
by the company

01 Renew 2025

The convention, and the tool that debuted on that stage.

🎤Convention

Renew 2025

"The Human Edge in the Age of AI," presented live to a ballroom of roughly 250 Brand Partners at Purium's Renew 2025 convention. The opening song was made in Suno and the slides were AI generated: the talk practiced what it taught. The Future Self Letter exercise debuted here, and partners read their letters aloud from the floor.

What to watch for in the replay

37:40Partners stand and read their Future Self letters aloud to the room. This is the moment the whole talk was built toward.

openingThe original song, written in Suno for this session, so the talk practiced what it taught.

throughoutThe slides, generated with AI rather than made by hand.

Renew 2025. Roughly 250 Brand Partners in the room, and at 37:40 in the replay they stood and read their Future Self letters aloud from the floor.

Renew 2025 · ~250 in the room Watch the talk →

💎Custom GPT

Future Self Letter & Daily Message

Guides a partner through writing a letter from their own envisioned future self, then walks beside them daily: one message, one rotating mantra, one accountability question, tuned to how they respond best. Product and pricing questions are deliberately redirected to their up-team, because that conversation belongs to a person.

863 conversations · Anyone with a link Try it →

02 The Company's Own Record

Purium documented it, and the partners said what it did.

Two follow-up sessions on Purium's corporate channel, with replay, transcript, and partners describing their results in their own words. What follows the recaps is theirs, not mine.

Purium's corporate channel announcing the Purium and AI training with 3-Star Crown Tracie Fujikane

🎥Corporate Zoom

Purium & AI, Part 1

Purium's corporate channel documented the session: replay, downloadable transcript, and partners describing their results in their own words. Garbage in, garbage out; AI as a collaborator; the human stays in charge.

puriumbusiness.com · Aug 2025 Open the recap →

Purium's corporate channel announcing the second Purium and AI session

🎥Corporate Zoom

Purium & AI, Part 2

The AI letter exercise, run live: partners reflecting on their journey and writing from the voice of who they are becoming. Authenticity and storytelling as business skills.

puriumbusiness.com · Sep 2025 Open the recap →

Testimonials

Partners, in their own words.

Recorded on Purium's own corporate channel. None of it was written at my request.

Kami · on returning to the letter

"Don't just read it once. Months later it becomes a reminder of your big vision — what you're really working toward beyond the daily weeds."

Purium corporate channel

Nikoll · on what AI turned out to be

"As a busy mama, AI has been an incredible asset... not only for tactical tasks, but also this deep personal inner work."

She describes the shift as moving from something to fear to a tool of empowerment.

Purium corporate channel

Anthony · on reading his own future self

"Going through this hit different. It made me reflect on what I really am doing now, the people I need to talk to, and gave me stronger determination to fulfill my purpose."

His letter told him: you turned pain into purpose, you gave your family health, freedom, and time.

Purium corporate channel

Dana · on what the companion became

"This process brought manifesting from a heady exercise into something cellular and embodied. It became a confidant, a daily guidepost I didn't expect."

Purium corporate channel

Four different reasons, none of them the one I would have written down in advance. The tool I built was a letter and a daily message. What came back was a reminder against the daily weeds, a way into inner work, a reason to call specific people, and a confidant. The gap between what you build and what it becomes for someone is the part I pay attention to now.

03 Tools the Team Uses

No prompts in sight. Over a thousand conversations in.

🔗Custom GPT

Next Level Goal Jumpers Permalink Maker

Generates Purium permalinks with verified codes, never reveals the codes themselves, and reminds every user to test their links before sharing. A small daily friction removed, with the guardrail built in rather than remembered.

329 conversations · Anyone with a link Try it →

🛡️Custom GPT

Story Coach

Helps a partner craft their story with compliance woven into the coaching itself, so a well-meant sentence never strays into a claim it should not make. In this industry that guardrail protects someone's business.

Newly launched · Compliance built in Try it →

Tech stack

ChatGPT Custom GPTsClaudeClaude DesignSunoHeyGenSupabaseNetlifyElevenLabs, in build

04 Corporate Presentations

Presented to the company, then given away.

📚Team Training

Working Smarter with Claude

The full team training as a living page: five prompting philosophies, brand documents for consistency, Claude Projects, model selection, skills safety, and hands-on exercises, all in Purium's own context. Accurate as taught; the tools have kept moving since.

traciefujikane.com · As taught, 2025 Open the training →

🧬Template

Personal DNA

The context document behind every personalized tool here, published as a seventeen-section template so anyone can build their own: identity, goals, voice, boundaries, and how they want AI to work with them.

traciefujikane.com Open the template →

05 What's Next

The product this work was always pointing toward.

Everything above brought AI to the team that exists. This is a design prototype for the customers and partners who come next: a companion app for the ninety-day transformation, worked out screen by screen before anyone writes code, because the expensive mistakes in software happen before the code exists.

Screens from the Purium companion app prototype

📱The Thinking

What it is and why

Four different people share one product: a customer on day fourteen of ninety, a partner doing the program while supporting others, a leader who needs organization health in one number, and an administrator maintaining the schedule everyone receives. An extensive product requirements document came first, and every screen followed from it rather than from what looked good on a canvas.

PRD first · Claude Design Read the project →

👉The Prototype

Twenty-one screens, tap through them

The full prototype, self-contained in a browser with nothing to install. The palette and type decisions are documented inside it rather than living in someone's head, including one constraint worth defending: caramel gold marks celebrations only, so that when it appears, it means something.

21 screens · 4 audiences · Nothing to install Open the prototype →

The Measure

The measure of whether AI helped any of this is not whether people learned to prompt. It is whether their work got easier, their stories stayed compliant, and their vision stayed in front of them. The tools carry the judgment so the people can carry the business.

Thank you for spending time with this.